Promotional Video | Concept, Videography, Set + Lighting Design, Editing, Post Production
This project was to make a video explaining an initiative she had to reduce waste in their shipping process: recycling their used shipping boxes when fulfilling their online orders instead of sending them to a landfill.
Working with Charlotte is always fun because she’s open to trying new things. I wanted the vibe of the video to match her personality and brand aesthetic; so I kept the shots bright, lighthearted, and played with stop motion sequences to add to the playfulness of the project.
I went over the recycling process and designed a shot list to best tell the story, filmed, recorded audio, edited and handled all post production.
Promotional Video | Concept, Direction, Videography
The Andie Boot was a boot that was made entirely in Los Angeles, California, in the same factory that makes all the boots for the LAPD for decades. We wanted to showcase the process of making the shoe, highlighting that it was made locally, and the faces behind the scenes. I directed and filmed the entire process from start to finish and oversaw the editing.